Public Relations & Communications Training

September 12, 2012: Integrated marketing communication job descriptions from WVU IMC.

January 14, 2013: The Integrated Marketing Communications (IMC) graduate program at the West Virginia University (WVU) P.I. Reed School of Journalism is designed to give public relations, marketing and media professionals the tools they need.

February 8, 2012: Integrated Marketing Communications (IMC) professionals are known for their broad knowledge base, commitment to accountability and proactive attitudes. These are all important KSAs (that form the foundation of an effective IMC professional.

September 12, 2012: West Virginia University IMC white papers and research on communications and public relations.

June 23, 2011: Page 1. July 1, 2011 By Karen Freberg, WVU Integrated Marketing Communications program Instructor Abstract: WVU Integrated ...

June 23, 2011: Page 1. July 1, 2011 By Karen Freberg, WVU Integrated Marketing Communications program Instructor Abstract: WVU Integrated ...

January 31, 2011: ... marketing communication: Pulling it together and making it work. New York: McGraw-Hill. Schultz, D. & Patti, C. (2009) The evolution of IMC: IMC in ...

September 27, 2011: WVU Integrated Marketing Communications instructor and APR Rebecca Andersen writes about the importance of telling the truth in public relations.

PRSA invites you to join the conversation on our professional development blog, ComPRehension! We would like you to express your insights on our Professional Development blog, comPRehension. ComPRehension serves as venue to showcase our speakers and their expertise. If you are delivering a presentation for PRSA, we would like you to express your insights about that event, add more visibility for your program, and generate feedback or questions from our members.

Laren Vargas shares the key take-aways from Katie Delahaye Paine (CEO of KDPaine & Partners) and Shonali Burke's co-presentation True Tales From the Social Media Measurement Trenches, where Paine emphasized that data is what you need to keep your job - you become what you measure.